Quality evaluation of online courses through rubrics and ADDIE model

During the period 1998-2008, there was a 150% increase in the number of students who choose the online courses to carry out part of their credits. In 2013 it is expected that nearly 20% of college students will receive more then 80% of their credits by online courses. This scenario of online courses popularization requires attention to quality issues, as well as the establishment of mechanisms to their continuous improvement. The present paper proposes an analysis of online courses evaluation through the use of rubrics considering the use of the QualityMatters Program and its associated rubric QMRubric. The case studies presented on the paper indicates that the uncertainty regarding the phase at which the rubric could be used makes its use be a prescriptive use instead of promoting continuous monitoring. The reduced number of standards associated to QMRubric prevents a comprehensive assessment, especially related to didatic-pedagogical aspects, relevant for online course development. In this sense, it was made an alignment between the QMRubric and the steps planned in ADDIE Model. From the above alignment was also possible to perform a transposition of QMRubric as holistic rubric to analytical one, detailing the aspects included in the proposal for its effective implementation.