How can imitation counterbalance innovation? An ABM Bass model for competing products

Author

Collard, Philippe ; Segretier, Wilfried

Author_Institution

I3S, Univ. Nice Sophia Antipolis, Sophia Antipolis, France

fYear

2014

fDate

28-30 May 2014

Firstpage

1

Lastpage

2

Abstract

The general context of this paper is the Bass model which presented a theory of the adoption of new products. We propose an agent based modelling to allow to model the respective grow of competing products. We assume that there is competition for the same market among two trademarks: each one has its own rate of spontaneous innovation and its own rate of imitation. This paper deals with the relative weight of these competing behaviours on the global dynamics; in particular, we ask the question of the equivalence between mass media influence and word-of-mouth effect.

Keywords

innovation management; marketing; multi-agent systems; ABM Bass model; agent based modelling; competing products; global dynamics; imitation rate; innovation rate; mass media influence; word-of-mouth effect; Analytical models; Electronic mail; Entertainment industry; Mathematical model; Media; Predictive models; Technological innovation; Agent based modelling; Bass model; Competing products; Marketing;

fLanguage

English

Publisher

ieee

Conference_Titel

Research Challenges in Information Science (RCIS), 2014 IEEE Eighth International Conference on

Conference_Location

Marrakech

Type

conf

DOI

10.1109/RCIS.2014.6861087

Filename

6861087