DocumentCode :
1876364
Title :
Towards buying experience with things: Experimental study @Starbucks
Author :
Sarki, Rubina ; Yong-Moo Kwon
Author_Institution :
Center for Imaging Media Res., Korea Inst. of Sci. & Technol., Seoul, South Korea
fYear :
2015
fDate :
1-3 July 2015
Firstpage :
267
Lastpage :
270
Abstract :
Buying experiences (money spent on doing) provide unceasing happiness than buying materials (money spent on things) [1]. In this paper, we present a novel scheme to enrich a new shopping service with buying experiences in a coffee shop which will provide enduring happiness by bringing out the concept of experience take-out for customer service. The experience in our case refers to digital contents like, music, mummer sound and social networking sites (SNS) contents (images and tweets). Our content will be web-based and it allows the customer to emulate the coffee shop environment irrespective of the location. This is achieved by collaboration between experience take out terminal (display system) located in a coffee shop, with near field communication (NFC) and a smart phone with WiFi and Android beam which sends data using NFC peer to peer mode. Moreover, our concept motivates buying experience of a coffee shop in the form of digital contents and disperse happiness, with the ultimate solution for coffee house lovers to enjoy its environment irrespective of place and time.
Keywords :
near-field communication; peer-to-peer computing; retailing; wireless LAN; Android beam; NFC peer-to-peer mode; Starbucks; Web-based content; WiFi; Wireless Fidelity; buying experience; coffee shop; digital contents; disperse happiness; experience take out terminal; near field communication; shopping service; smart phone; Databases; Manuals; Media; Music; Security; Smart phones; Uniform resource locators; Digital content; SNS; Shopping service experience; Web-based;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Advanced Communication Technology (ICACT), 2015 17th International Conference on
Conference_Location :
Seoul
Print_ISBN :
978-8-9968-6504-9
Type :
conf
DOI :
10.1109/ICACT.2015.7224800
Filename :
7224800
Link To Document :
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