Title :
Detecting spamming stores by analyzing their suspicious behaviors
Author :
Ji Chengzhang ; Dae-Ki Kang
Author_Institution :
Weifang Univ. of Sci. & Technol., Weifang, China
Abstract :
The purpose of this paper is to detect the stores with spamming behaviors. We identify suspicious behaviors of these stores to detect spamming stores. These suspicious behaviors are from the two following observations. First, spamming stores may target quantity of sale and product reviews to influence consumers´ decisions. Second, they tend to deviate from the other stores in quantity of the sale and reviews. From those observations, we propose a novel scoring methods to find spamming stores, and they are applied on Aliexpress dataset. Our experiment results show that our proposed methods are effective in finding spamming stores.
Keywords :
consumer behaviour; electronic commerce; sales management; Aliexpress dataset; consumers decisions; product reviews; quantity of sale; spamming stores detection; suspicious behaviors; Analytical models; Clothing; Computational modeling; Feature extraction; Numerical models; Text analysis; Unsolicited electronic mail; Spamming behavior; detection method; spamming store;
Conference_Titel :
Advanced Communication Technology (ICACT), 2015 17th International Conference on
Conference_Location :
Seoul
Print_ISBN :
978-8-9968-6504-9
DOI :
10.1109/ICACT.2015.7224845