Study on Value-Added Service in Mobile Telecom Based on Association Rules

Author

Yao, Xiuli ; Shu, Huaying

fYear

2009

fDate

27-29 May 2009

Firstpage

116

Lastpage

119

Abstract

Data mining play an important role in the telecommunications industry. The study focuses on value-added service in mobile telecom based on of association rules. A priority algorithm is applied to discover association relationships among different telecom value-added service including SMS, surf online, CRBT, MMS, Java, IVR and so on. The conclusion is of value in telecommunications marketing in China.

Keywords

data mining; marketing data processing; mobile radio; telecommunication industry; CRBT; China; IVR; Java; MMS; SMS; association relationship discovery; association rule; data mining; mobile telecom; online surfing; priority algorithm; telecommunications industry; telecommunications marketing; value-added service; Artificial intelligence; Association rules; Communication industry; Data mining; Data warehouses; Marketing and sales; Memory; Mining industry; Software engineering; Telecommunications; Association Rules; Data mining; Telecommunications; Value-Added Service;

fLanguage

English

Publisher

ieee

Conference_Titel

Software Engineering, Artificial Intelligences, Networking and Parallel/Distributed Computing, 2009. SNPD '09. 10th ACIS International Conference on

Conference_Location

Daegu

Print_ISBN

978-0-7695-3642-2

Type

conf

DOI

10.1109/SNPD.2009.38

Filename

5286682

Link To Document

https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1878953