Title :
Study on Value-Added Service in Mobile Telecom Based on Association Rules
Author :
Yao, Xiuli ; Shu, Huaying
Abstract :
Data mining play an important role in the telecommunications industry. The study focuses on value-added service in mobile telecom based on of association rules. A priority algorithm is applied to discover association relationships among different telecom value-added service including SMS, surf online, CRBT, MMS, Java, IVR and so on. The conclusion is of value in telecommunications marketing in China.
Keywords :
data mining; marketing data processing; mobile radio; telecommunication industry; CRBT; China; IVR; Java; MMS; SMS; association relationship discovery; association rule; data mining; mobile telecom; online surfing; priority algorithm; telecommunications industry; telecommunications marketing; value-added service; Artificial intelligence; Association rules; Communication industry; Data mining; Data warehouses; Marketing and sales; Memory; Mining industry; Software engineering; Telecommunications; Association Rules; Data mining; Telecommunications; Value-Added Service;
Conference_Titel :
Software Engineering, Artificial Intelligences, Networking and Parallel/Distributed Computing, 2009. SNPD '09. 10th ACIS International Conference on
Conference_Location :
Daegu
Print_ISBN :
978-0-7695-3642-2
DOI :
10.1109/SNPD.2009.38
