Study on design and implementation of web-based audience measurement platform for digital signage service

Author

Wook Hyun ; MiYoung Huh ; SungHei Kim ; ShinGak Kang

Author_Institution

Protocol Eng. Center, ETRI(Electron. & Telecommun. Res. Inst.), Daejeon, South Korea

fYear

2015

fDate

1-3 July 2015

Firstpage

505

Lastpage

510

Abstract

Digital signage service provides advertisement and information to users using electronic displays with network capabilities. Compared to traditional DID (Digital Information Device) that just provides contents one-way, digital signage service can provide more advanced functionalities such as user interaction and audience measurements. By measuring audience behavior, it is possible to provide appropriate contents to user and increases advertisement effects. In this paper, we present implementations of audience measurement using Kinect camera since Kinect camera can track a human objects, distance calculation and gesture recognitions, and web-based analysis platform for audience measurement information.

Keywords

Web services; advertising; cameras; display devices; gesture recognition; object tracking; DID; Kinect camera; Web-based analysis; Web-based audience measurement platform; advertisement effects; audience behavior; audience measurement information; digital information device; digital signage service; electronic displays; gesture recognitions; human objects; user interaction; Cameras; Libraries; Protocols; Servers; Temperature measurement; AM; Kinect; Web-based analysis platform; audience measurement; big data; digital signage;

fLanguage

English

Publisher

ieee

Conference_Titel

Advanced Communication Technology (ICACT), 2015 17th International Conference on

Conference_Location

Seoul

Print_ISBN

978-8-9968-6504-9

Type

conf

DOI

10.1109/ICACT.2015.7224916

Filename

7224916