Title :
Need for marketing skills formation of experts in the field of nanotechnology
Author :
Rychkov, Sergey ; Rychkova, Nadezhda
Author_Institution :
Kazan Nat. Res. Technol. Univ., Kazan, Russia
Abstract :
This paper analyzes the compliance of competence profile of a Russian university graduates in the field of nanotechnology with market realities. Conclusions are drawn on insufficient orientation of system of higher professional education to graduates´ marketing competencies formation.
Keywords :
educational institutions; management education; marketing; nanotechnology; Russian university graduates; graduates marketing competencies formation; marketing skills formation; nanotechnology; professional education; Educational institutions; Nanotechnology; Organizations; Production; Standards organizations; Marketing competencies; competence-based profile of a graduate; sphere of nanotechnologies;
Conference_Titel :
Interactive Collaborative Learning (ICL), 2013 International Conference on
Conference_Location :
Kazan
DOI :
10.1109/ICL.2013.6644613
