Impact of Change in Weekend Days on Social Networking Culture in Saudi Arabia

Social networks especially Twitter has emerged as a vital role in the communication of individuals´ opinions. It is of prime interest for opinion makers and brand ambassadors to know what time is more appropriate to address their users. A recent change in the weekend days in Saudi Arabia has influenced this study, which identifies the changes in social connectivity due to weekend change. Three experiments were carried out on Twitter users having thousands of followers. The results of the experiments are compared with existing results (that were taken before the weekend change). The results showed the weekend change increased the social connectivity in almost every day of the week. Saturday, despite being a holiday, does not attract so many social network connections, as individuals may like spending this time for family and friends.