A study on knowledge flow and its implications via social networking site

Author

Sugathan, Savita K. ; Azlin, Azaly Rezza Feisal ; Nee, Goh Kim ; Akhir, Emelia P Akashah ; Yie, Chen Yoke

Author_Institution

Dept. of Comput. & Inf. Sci., Univ. Teknol. PETRONAS, Tronoh, Malaysia

Volume

1

fYear

2010

fDate

15-17 June 2010

Firstpage

1

Lastpage

5

Abstract

This paper consist of exploratory study to investigate the effect of virtual knowledge sharing of a project team in an organization via social networking site. Putting into consideration that Facebook is public domain, a social networking platform of a smaller scale known as Corporate Resource On-Demand & Community Sharing (CRODCS) is developed using open source software. This will allow the chosen platform to be tailor-suited and customized to any unit and project team preference. This paper employs social network analysis techniques using software package Agna 2.1 to map and analyze the patterns and flow of interactions critical to information and knowledge sharing of project discussions via CRODCS and gmail. The mapping of the knowledge flow was analyzed and compared in both platforms in order to study the effectiveness of knowledge sharing via social networking site.

Keywords

public domain software; social networking (online); CRODCS; Facebook; corporate resource ondemand & community sharing; knowledge flow; open source software; social networking site; software package Agna 2.1; virtual knowledge sharing; Communities; Electronic mail; Facebook; Internet; Knowledge engineering; Organizations; interaction; knowledge flow; knowledge sharing; social network analysis (SNA); social networking site;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Technology (ITSim), 2010 International Symposium in

Conference_Location

Kuala Lumpur

ISSN

2155-897

Print_ISBN

978-1-4244-6715-0

Type

conf

DOI

10.1109/ITSIM.2010.5561420

Filename

5561420