Facing the challenges of the new technological setup: Universities and industrial engineering

The paper deals with industrial business engineering as an answer to the challenge of the sixth technological set up. The main idea is to integrate engineering and managerial education in one program. The experience and perspectives of joint German-Russian bachelor and Muster programs in the field of Industrial business education are analyzed. The authors debate the contradictions between “pure engineering” and “pure managerial” versions of university education giving their vision of answers to challenges of the new technological set up.