• DocumentCode
    1885458
  • Title

    Uncertainty in business decisions and fuzzy games approach

  • Author

    Oderanti, Festus Oluseyi ; De Wilde, Philippe ; Li, Feng

  • Author_Institution
    Newcastle Univ. Bus. Sch., Univ. of Newcastle upon Tyne, Newcastle upon Tyne, UK
  • fYear
    2012
  • fDate
    5-7 Sept. 2012
  • Firstpage
    1
  • Lastpage
    8
  • Abstract
    We developed a decision support scheme that could be used and adapted to various business decision processes. These involve decisions that are made under uncertain situations such as business competition in the market or wage negotiation within a firm. The scheme uses game strategies and fuzzy inference concepts to effectively grasp the variables in these uncertain situations. The games are played between human and fuzzy players. The accuracy of the fuzzy rule base and the game strategies help to mitigate the adverse effects that a business may suffer from these uncertain factors We also introduced learning which enables the fuzzy player to adapt over time. We tested this scheme in different scenarios and discover that it could be an invaluable tool in the hand of entrepreneurs that are operating under uncertain and competitive business environments.
  • Keywords
    business data processing; competitive intelligence; decision support systems; fuzzy reasoning; fuzzy set theory; game theory; learning (artificial intelligence); business decision process; business decisions uncertainty; competitive business environments; decision support scheme; fuzzy games approach; fuzzy inference concepts; fuzzy players; fuzzy rule base; game strategies; uncertain factors; wage negotiation; Fuzzy logic; Game theory; Games; Training; Vectors; business games; decision; fuzzy logic; game theory; membership functions; zero sum;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computational Intelligence (UKCI), 2012 12th UK Workshop on
  • Conference_Location
    Edinburgh
  • Print_ISBN
    978-1-4673-4391-6
  • Type

    conf

  • DOI
    10.1109/UKCI.2012.6335762
  • Filename
    6335762