Study on the Relationships between Development of Sports Industry and Economic Environment

With the increase of people´s income and the improvement of their living standards, the need for sports and fitness, recreation and entertainment is also undergoing substantial increase. It is of great importance to meet these growing needs, which provides a broad market for the sports industry. It is an inevitable trend to develop the sports industry market on a large scale. It has positive effect on sports quality improving, sports level promoting and sports development accelerating so as to promote the development of sports economy. From the perspective of economy environment, this paper describes the necessity of develop sports industry on a scale and problems need to be concerned. From the development perspective, the economic environment analysis and research of sports industry market scale offer managers and relevant decision makers meaningful reference. By using the methods of documentation, questionnaire, interview and investigation, mathematical statistics and logical analysis, the author, in two aspects of theories and demonstration, studied the relationships between development in scale of sports industry and economic environment.