An Analytical CRM Design Frame Based on Distributed Data warehouse

Author

Zu Qiaohong ; Dingfang, Chen ; Yu, Cheng ; Min, Zhang

Author_Institution

WHUT, Wuhan

fYear

2007

fDate

26-27 July 2007

Firstpage

68

Lastpage

71

Abstract

On the basis of constructing the distributed data warehouse, the pervasive application of data mining technology in the CRM software development was researched in this paper. A framework of analytical CRM was designed based on B/S frame, and the specific contents of the main function modules in the system were described. It is of more far-reaching significance in theory and practice for realizing the application of data mining technology in the computer pervasive environment.

Keywords

customer relationship management; data mining; data warehouses; software engineering; ubiquitous computing; computer pervasive environment; customer relationship management; data mining; distributed data warehouse; software development; Application software; Data analysis; Data engineering; Data mining; Data warehouses; Decision making; Design engineering; Economic forecasting; Laboratories; Technology forecasting; Data mining technology; analytical CRM; data mining; distributed data warehouse;

fLanguage

English

Publisher

ieee

Conference_Titel

Pervasive Computing and Applications, 2007. ICPCA 2007. 2nd International Conference on

Conference_Location

Birmingham

Print_ISBN

978-1-4244-0971-6

Electronic_ISBN

978-1-4244-0971-6

Type

conf

DOI

10.1109/ICPCA.2007.4365414

Filename

4365414