Title :
Understanding the Service Revolution
Author_Institution :
Prof. University of Maryland
Abstract :
Service is creating a paradigm shift in marketing. This presentation provides the underlying causes of this paradigm shift and identifies the central role of technology. The implications of further technological development are explored and the consequences for the future of marketing are investigated.
Conference_Titel :
Service Operations and Logistics, and Informatics, 2006. SOLI '06. IEEE International Conference on
Conference_Location :
Shanghai
Print_ISBN :
1-4244-0317-0
DOI :
10.1109/SOLI.2006.329094
