Identifying the Key Success Factors of the TV Shopping Industries in Cross-Straits

Author

Pan, Ming-Chuan ; Wu, Ji-Ting

Author_Institution

Manage. Dept., Tatung Univ., Taipei

fYear

2006

fDate

21-23 June 2006

Firstpage

96

Lastpage

101

Abstract

Business managers are consistently searching for best channels, displaying locations and product packaging to attract purchasing behaviors of the consumers. However, with the change of the structure of society and industry, TV shopping has become a new and popular channel that is valued worldwide. It has become one of the major channels that consumers make their purchases. This study focuses on the key success factors (KSF) of the TV shopping industries in Cross-Straits. Using analytical hierarchy process (AHP), we find the KSF in Cross-Straits. This study finds that the top ten KSF in Cross-Straits are somewhat not in the same order

Keywords

consumer behaviour; service industries; television broadcasting; Cross-Straits; TV shopping industries; analytical hierarchy process; business managers; consumer purchasing behaviors; key success factors; product packaging; society; Costs; Economic forecasting; Environmental economics; Government; Internet; Market research; Marketing and sales; Packaging; TV broadcasting; Technological innovation; Analytical Hierarchy Process (AHP); Cross-Straits; Key Success Factors (KSF); TV Shopping;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Operations and Logistics, and Informatics, 2006. SOLI '06. IEEE International Conference on

Conference_Location

Shanghai

Print_ISBN

1-4244-0317-0

Electronic_ISBN

1-4244-0318-9

Type

conf

DOI

10.1109/SOLI.2006.328989

Filename

4125558