A Practical Approach to Enabling Service-Oriented Value Nets: An IBM SUR Project Overview

Nowadays the world-class enterprises are eagerly embracing the service-led business models by taking advantage of their own unique and years marketing, engineering, and application expertise. They shift gears towards creating superior outcomes to best meet their customers´ needs, aimed at creating highly profitable service-oriented businesses. Different from the traditional value chains enabling product-driven transactional type collaborations, a more scientifically rigorous approach is needed for the future value networks delivering strategically collaborative business based on services science for service-oriented practices. A comprehensive study relies on a variety of research on business modeling, design, monitoring, and optimization by accounting for business partnerships, collaboration, and organic integration using the synergistic methodology of business and technology. As a groundbreaking study, this IBM SUR (Shared University Research) project focuses on the exploration of a practical approach to enabling a platform to demonstrate the concept of service-oriented value nets. This paper gives an overview and status report of the sponsored project. The sponsored project ultimately showcases service-oriented value networks established using IBM WebSphere solutions