Balance of Product Greening Cost and Benefit

Nowadays, the natural resources are becoming scarcer and scarcer and the environmental pressure is increasing day by day, product greening has become one of the most important factors that affect the survival and development of an enterprise. This paper discusses the composition of product greening cost and benefit, taking a two-stage supply chain as an object of study makes a quantitative analysis on the manufacturer´s and retailers´ benefit variation after product greening, respectively from the angles of manufacturer, retailer and entire supply chain analyzes the measures of balancing the product greening cost and benefit. It also points out that the government should adopt some incentive measures to externalize the product greening cost and internalize the product greening benefit so as to arouse the enterprise´s enthusiasm for product greening