Schedule delays in new product development: a life-cycle perspective

Successful technology management in the contemporary business environment requires the ability to rapidly translate new ideas into viable commercial products that serve the needs of the market place. Delays experienced during the development of new products only impede the rate of progress that is so critical to the success of the technology-intensive firm. This study identifies the most common causes of schedule delays based on a detailed examination of 451 delays experienced in 22 major weapon system development programs. This study employs a life cycle framework to examine delays associated with the stages of the new product development process. Technical difficulties experienced in the performance of key stage activities were the most often cited category of delays. Changes to the design were also a frequently reported cause of delay and information, as well as parts, material, equipment and tooling are also prominent reasons for delay. This study concludes with action that technology managers can take to reduce the incidence of delay as they arrive to reshape the world through the introduction of new technologies and products.