DocumentCode :
1904659
Title :
Research on influence of weak ties to information spreading in online social networks
Author :
Zuo Zhao ; Shengbing Zhang
fYear :
2013
fDate :
4-6 Sept. 2013
Firstpage :
210
Lastpage :
215
Abstract :
The introduction of the full paper discusses that the influence of weak ties to Information Spreading in online social network are different according to different online social network type. In the information exchanged social networks, removing the weak ties have little influence on the information spreading, while in the relationship social network, removing the weak ties have significant influence on the information spreading. An efficient weak ties evaluation algorithm can more accurately find the weak ties in a social network to improve the control effect of information spreading. We study the weak ties evaluation algorithm, use the concept of clustering coefficient between two friends and the global evolution to optimize the initial algorithm, in order to solve some existed problem in the initial algorithm. Analysis and experiences proved that the new algorithm perform better than the initial algorithm and the weak ties are more effective on the information spreading in online social network, but the new algorithm still has little influence on the information spreading in the information exchanged social networks.
Keywords :
information dissemination; social networking (online); clustering coefficient; evaluation algorithm; global evolution; information exchanged social networks; information spreading; online social network; relationship social network; weak ties; Algorithm design and analysis; Clustering algorithms; Electronic publishing; Indexes; Information services; Internet; Social network services; Clustering coefficient; Evaluation algorithm; Information spreading; Social network; Weak ties;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Communications and Information Technologies (ISCIT), 2013 13th International Symposium on
Conference_Location :
Surat Thani
Print_ISBN :
978-1-4673-5578-0
Type :
conf
DOI :
10.1109/ISCIT.2013.6645851
Filename :
6645851
Link To Document :
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