Title :
Mobile-First Strategy for MSMEs in Emerging Markets
Author :
Venkatesh, G. ; Sridhar, V.
Author_Institution :
Sasken Commun. Technol., India
Abstract :
Micro, small, and medium enterprises (MSMEs) are always on the lookout for simple but effective IT solutions that will present new business opportunities. For example, MSMEs exploited the Internet to join the global online business-to-business marketplace. Might they do the same in emerging countries with explosive growth in smartphones--not only catching up to larger industry rivals but also surpassing them?
Keywords :
Internet; electronic commerce; information technology; small-to-medium enterprises; smart phones; IT solutions; Internet; MSME; business opportunities; emerging markets; global online business-to-business marketplace; industry rivals; micro small and medium enterprises; mobile-first strategy; smartphones; Business; Computer architecture; Maintenance engineering; Marketing and sales; Mobile communication; Security; Smart phones; MSMEs; and medium enterprises; cloud computing; emerging economies; information technology; micro; mobile first; small; smartphones;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2014.9
