Normative, cultural and cognitive aspects of modelling policies

Effective support for policy makers depends on the ability to model the micro level, in terms of adaptive individual decision making process given subjective social norms, individual preferences, and interpretation of policies. But also requires the specification of macro level changes such as institutions and emerging norms and values. In this paper, we introduce the MASQ metamodel to describe both the macro as well as the micro level issues that relate to policy evaluation, and their interactions. We use a real life scenario, on the pig farm industry in China, to illustrate our proposal.