The comparative efficiency and pricing model of on-line brokerage

Author

Ke, LI ; Li, LI

Author_Institution

Graduate Sch. of Bus., Nihon Univ., Japan

fYear

2004

fDate

14-16 Sept. 2004

Firstpage

934

Lastpage

939

Abstract

Technology has made this an exciting and challenging time for the financial industry and the government. As discussed in this paper, the Internet is rapidly making OLB ubiquitous. This paper provides a comprehensive examination of the critical issues to be addressed in the area of OLB. The effects of OLB induce reductions in business production costs and transaction costs. By introducing the comparative efficiency and pricing model in this paper, we can exam the effects of OLE on prices, quantities, and the profits of the brokers. Ultimately consumers are the principal beneficiaries via OLB, while the comparative advantages on profits and flexibility of pricing enforce the incentives and induce brokers to adopt this cost-reducing e-Commerce technology.

Keywords

electronic commerce; pricing; stock markets; ubiquitous computing; Internet; business production cost; business transaction cost; cost-reducing e-commerce; financial industry; online brokerage; pricing model; ubiquitous computing; Communication system security; Computer security; Costs; IP networks; Information analysis; Information security; Information technology; Internet; National security; Pricing;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer and Information Technology, 2004. CIT '04. The Fourth International Conference on

Print_ISBN

0-7695-2216-5

Type

conf

DOI

10.1109/CIT.2004.1357316

Filename

1357316