Application of virtual technology in the exhibition - of virtual exhibition

Exhibition industry is an emerging service industry. It plays an very important role in the aspects of economic restructuring, new markets exploitation, consumption advance, enhancement of cooperation and exchanges, expanding of products export, and promotion of socio-economic development. But with the limit of exhibition venues size, weather, traffic, time, cost and other factors, the development of exhibition industry confronts many obstacles. By analyzing the background, current situation and trend of virtual exhibition development, this thesis sets forth the superiority and function of virtual exhibition in the aspects of exhibition organizers, exhibitors and visitors. It proves the necessity of developing virtual exhibition. Also, it shows that developing virtual exhibition is the inevitable trend of exhibition development in the future. Virtual exhibition has broad application prospects, and it can complement each other with the traditional exhibition. They are expected to contribute to the development of exhibition industry