Application of I-S Model in Assessment of Military Supply Transportation by Sea in Outlying Islands of Taiwan

Author

Han, Tzeu-Chen ; Sung, Arthur ; Chou, Chien-Chang

Author_Institution

Dept. of Service Manage., Nat. Penghu Univ. of Sci. & Technol., Penghu, Taiwan

fYear

2012

fDate

26-28 Sept. 2012

Firstpage

172

Lastpage

176

Abstract

This paper applies the Importance-Satisfaction model to improve the effectiveness of the sea transportation for the Taiwanese Armed Forces as a case study. Data from experts is used to examine the military supply transportation by sea in outlying islands and we find that reliability of advertised sailing schedules and willingness to negotiate. These two items should be improved as soon as possible, whereas on-time pick-up, the knowledge ability of sales personnel, and the ability of sales representatives to handle problems are the winning strategies for the sea transportation in outlying islands.

Keywords

military systems; sales management; scheduling; sea ports; transportation; I-S model application; Taiwanese Armed Forces; advertised sailing schedules; importance-satisfaction model; military supply transportation assessment; on-time pick-up; outlying islands; problem handling; sales personnel; sales representatives; sea transportation; willingness to negotiate; winning strategies; Educational institutions; Logistics; Marketing and sales; Personnel; Reliability; Schedules; Transportation;

fLanguage

English

Publisher

ieee

Conference_Titel

Innovations in Bio-Inspired Computing and Applications (IBICA), 2012 Third International Conference on

Conference_Location

Kaohsiung

Print_ISBN

978-1-4673-2838-8

Type

conf

DOI

10.1109/IBICA.2012.13

Filename

6337658