Title :
Augmented Reality based 3D commercial advertisements
Author :
Shiva, G. ; Raajan, N.R. ; Jayabhavani, G.N.
Author_Institution :
Sch. of Electr. & Electron. Eng., SASTRA Univ., Thanjavur, India
Abstract :
We are on the verge of universally adopting Augmented Reality (AR) technologies to augment our perception and help us see, feel, and hear our environments in enriched and new ways as Augmented Reality (AR). Simply we can say that it´s a combination of a virtual object or 3D objects which are overlaid on live camera feed information. It is not only smart phones looking at some pictures we will have videos sounds vocals and even several other kind of technologies we couldn´t imagine. We are incorporating a new efficient solution for integrating a virtual thing (3D video) on to the real world which can be very much handful for tourism and advertisement for showcasing objects or things. The ultimate goal of this paper is to augmenting the 3D video onto a real world on which it will increase the person´s conceptual understanding of the subject. For performing this, various methods have been used like model based and feature based methods for making a connection between the 3D object coordinates and the 2D coordinates which are obtained on processing the live camera feed information.
Keywords :
advertising data processing; augmented reality; feature extraction; image registration; video cameras; video signal processing; 2D coordinates; 3D object coordinates; 3D objects; 3D video augmentation; AR-based 3D commercial advertisements; augmented reality; feature-based method; image registration; live camera feed information processing; model-based method; virtual object; Calibration; Cameras; Computational modeling; Monitoring; TV; 2D marker; 3D; Flash Builder; Image registration; Pattern recognition;
Conference_Titel :
Emerging Trends in VLSI, Embedded System, Nano Electronics and Telecommunication System (ICEVENT), 2013 International Conference on
Conference_Location :
Tiruvannamalai
Print_ISBN :
978-1-4673-5300-7
DOI :
10.1109/ICEVENT.2013.6496571