Title :
Commercial bank customer evaluation model research based on multi-view
Author :
Li, Bing ; Ai, Pangyu ; Zhu, Rui ; Long, Yuwang
Author_Institution :
Univ. of Int. Bus. & Econ., Beijing, China
Abstract :
This essay has analyzed the existing problems in R&D and management of the Customer Evaluation System in Domestic commercial banks. Combined with the specific business form of modern banking and from the perspective of management and technology, we propose a more systematic multidimensional customer evaluation model that can improve the evaluation and management of bank customers. This model is good for enhancing the core competitiveness of commercial banks in a further step and stimulated the Business development of commercial banks in China.
Keywords :
banking; customer services; research and development; China; R&D; commercial bank customer evaluation model research; customer evaluation system; Analytical models; Business; Databases; Decision support systems; commercial bank; customer evaluation; multidimensional model; slice;
Conference_Titel :
Emergency Management and Management Sciences (ICEMMS), 2010 IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-6064-9
DOI :
10.1109/ICEMMS.2010.5563508
