Title :
Social Computing-Based Trust Establishment in E-Commerce
Author :
Wang, Xincheng ; Liu, Fengming ; Yang, Rongrong ; Xie, Fu
Author_Institution :
Coll. of Inf. Technol., Jinan Radio & TV Univ., Jinan
Abstract :
Trust plays an important role in successful online businesses. In this paper, we consider the important case of interactions in peer communities, and then propose a trust established model based on social computing which aims at avoiding interaction with undesirable participants. Our specific approach based on game to trust computing leads to a decentralized society in which agents help each other weed out undesirable players.
Keywords :
electronic commerce; security of data; decentralized society; e-commerce; online businesses; peer communities; social computing-based trust establishment; trust computing; Business; Computer networks; Educational institutions; Electronic commerce; Feedback; Games; Information technology; Internet; Peer to peer computing; Social network services; E-Commerce; Game; Social Computing; Trust;
Conference_Titel :
Internet Computing in Science and Engineering, 2008. ICICSE '08. International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-0-7695-3112-0
Electronic_ISBN :
978-0-7695-3112-0
DOI :
10.1109/ICICSE.2008.90
