DocumentCode
1929265
Title
Social Computing-Based Trust Establishment in E-Commerce
Author
Wang, Xincheng ; Liu, Fengming ; Yang, Rongrong ; Xie, Fu
Author_Institution
Coll. of Inf. Technol., Jinan Radio & TV Univ., Jinan
fYear
2008
fDate
28-29 Jan. 2008
Firstpage
246
Lastpage
249
Abstract
Trust plays an important role in successful online businesses. In this paper, we consider the important case of interactions in peer communities, and then propose a trust established model based on social computing which aims at avoiding interaction with undesirable participants. Our specific approach based on game to trust computing leads to a decentralized society in which agents help each other weed out undesirable players.
Keywords
electronic commerce; security of data; decentralized society; e-commerce; online businesses; peer communities; social computing-based trust establishment; trust computing; Business; Computer networks; Educational institutions; Electronic commerce; Feedback; Games; Information technology; Internet; Peer to peer computing; Social network services; E-Commerce; Game; Social Computing; Trust;
fLanguage
English
Publisher
ieee
Conference_Titel
Internet Computing in Science and Engineering, 2008. ICICSE '08. International Conference on
Conference_Location
Harbin
Print_ISBN
978-0-7695-3112-0
Electronic_ISBN
978-0-7695-3112-0
Type
conf
DOI
10.1109/ICICSE.2008.90
Filename
4548266
Link To Document