Title :
Incremental Granular Ranking Algorithm Based on Rough Sets
Author :
Cao, Zhen ; Wang, Xiao-Feng
Author_Institution :
Shanghai Maritime Univ., Shanghai
Abstract :
Based on the original granular ranking algorithm proposed by the author, this paper proposes a granularity set combination algorithm with the time complexity of O(mn), thus constructs an incremental granular ranking algorithm. The computation result of new algorithm is in the form of ranked list, which can avoid many disadvantages in traditional data mining techniques, and can be applied for the investigation of targeted marketing in large-scale datasets, identifying potential market values of customers or products. The experiment result also shows that the accuracy of computation result can be improved obviously by adding new training datasets.
Keywords :
data mining; marketing data processing; rough set theory; data mining; incremental granular ranking algorithm; marketing; rough set theory; time complexity; Association rules; Cybernetics; Data mining; Decision trees; Large-scale systems; Machine learning; Machine learning algorithms; Neural networks; Probability; Rough sets; Decision table; Granule; Incremental; Ranking; Rough sets;
Conference_Titel :
Machine Learning and Cybernetics, 2007 International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-0973-0
Electronic_ISBN :
978-1-4244-0973-0
DOI :
10.1109/ICMLC.2007.4370801