DocumentCode
1941822
Title
A SOM-Based Framework for Regional Segmentations of Customers
Author
Mo Jiahui ; Zou Peng
Author_Institution
Harbin Inst. of Technol., Harbin
fYear
2008
fDate
28-29 Sept. 2008
Firstpage
1
Lastpage
5
Abstract
Segmentations of customers gained in one area could not be used to predict customers´ characteristics in other areas, because regional influences on customers were different. This paper proposed a self-organizing map framework to get regional segmentations of customers. In order to verify the validity of this framework, it was applied to the credit card holders of a famous bank in China. Examination results demonstrated that this framework could get reliable regional segmentations of customers.
Keywords
bank data processing; self-organising feature maps; SOM-based framework; credit card holders; regional segmentations; self-organizing map framework; Cities and towns; Companies; Computer networks; Credit cards; Cultural differences; Economic forecasting; Geology; Globalization; Neurons; Predictive models;
fLanguage
English
Publisher
ieee
Conference_Titel
Advanced Management of Information for Globalized Enterprises, 2008. AMIGE 2008. IEEE Symposium on
Conference_Location
Tianjin
Print_ISBN
978-1-4244-3694-1
Electronic_ISBN
978-1-4244-2972-1
Type
conf
DOI
10.1109/AMIGE.2008.ECP.23
Filename
4721465
Link To Document