Title :
Transposing a newsletter into practice through the PHP language
Author :
Stanca, Liana-Maria
Author_Institution :
Fac. of Econ. Sci.& Bus. Manage., Univ. Str. Eremia Th. Mihaly, Cluj-Napoca
Abstract :
In this article we present theoretical and practical examples of the newsletter, meaning the advertising through e-mail. The article begins with some theoretical aspects of one of the most popular and a used instrument of marketing, the newsletter, and it continues with the author´s description regarding the projection and implementation of this one into the virtual shop
Keywords :
advertising data processing; electronic mail; retail data processing; PHP language; advertising; e-mail; newsletter; virtual shop; Advertising; Business; Consumer electronics; Contracts; Electronic mail; Instruments; Internet; Joining processes; Postal services; Testing;
Conference_Titel :
Computational Intelligence for Modelling, Control and Automation, 2005 and International Conference on Intelligent Agents, Web Technologies and Internet Commerce, International Conference on
Conference_Location :
Vienna
Print_ISBN :
0-7695-2504-0
DOI :
10.1109/CIMCA.2005.1631488
