Analysis of Relationships between Color and Emotion by Classification Based on Associations

This paper studied the relationships between color attributes and emotional dimensions by classification based on associations. First psychological experiments were designed to gather userspsila emotional response to color images. 52 color samples chosen from CIE Lab Lch color spaces were displayed on the screen. 20 subjects were asked to report their emotional response in the form of valence and arousal on the self-assessment manikin. Secondly, after preprocessing 42 cases were used to train by classification based on associations to find rules between color attributes and emotional dimensions. Then these rules were used to predict subjectspsila emotional response to a new color. A good result was obtained with correct prediction rate of 90.00% for arousal and 80.00% for valence.