Title :
A product form design study based on semiotics
Author :
Zhang, Fan ; Yang, Cheng ; Ying, Weiqiang
Author_Institution :
Artistic Design& Creative Sch., Zhejiang Univ. City Coll., Hangzhou, China
Abstract :
According to the semiotics explanation, the main function of the symbols is to convey message, if we consider a product´s form, materials, colors and other factors as the basic symbol to study, they also convey messages to the users. This paper discusses the structure and functions of product form symbols, and provides some practical design cases as references.
Keywords :
nomenclature; product design; product color; product form; product form design; product materials; semiotics explanation; cultural value; form semantic; product symbol;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location :
Yiwu
Print_ISBN :
978-1-4244-7973-3
DOI :
10.1109/CAIDCD.2010.5681345
