Title :
Notice of Retraction
Forming a model of brand loyalty development — An empirical study of Pakistani consumer market
Author :
Naseer, S. ; Ehsan, N.
Author_Institution :
Eng. Manage. Dept., Centre for Adv. Studies in Eng. (CASE), Islamabad, Pakistan
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Brand loyalty is an important component of enterprise marketing strategy. The development of a brand name entails a complex structure which must be understood in order to build a string brand. This study aims to analyze the effect of four major constructs of manufacturing, innovation, service and marketing on the development of brand loyalty. The study is based on the factors affecting youth of Pakistan in their loyalty towards certain brands. The results of the study highlight that manufacturing quality of garments does not affect the loyalty attitude of consumers. However, the constructs of innovation, service and marketing have a strong impact on brand loyalty development.
Keywords :
consumer behaviour; customer services; market opportunities; market research; Pakistani consumer market; brand loyalty development; brand name development; customer service; enterprise marketing strategy; garments; innovation; Advertising; Availability; Manufacturing; Technological innovation; Pakistan; brand influencing factors; brand loyalty; brand name development; textiles and garment;
Conference_Titel :
Computer Science and Information Technology (ICCSIT), 2010 3rd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5537-9
DOI :
10.1109/ICCSIT.2010.5564652
