The creation and interpretation of visual image in product animation

With the approach of “eyeball” economy era, product animation is playing an increasingly role of cultural mediation in brand communication. Therefore, visual image becomes the guide of visual form, the communicator of brand information, the interpreter of aesthetic emotion in product animation gradually. This thesis starts with three aspects which are the nature of image, the cognitive basis of image and image build to analyze focus on image build method which base on culture innovative thinking. Expatiate on the introduction of dynamic visual arts, cognitive theory, and traditional aesthetic cultural into technical aspects of animation. Takes diversification and multi-dimension as value orientation, takes the fine cultural tradition as aesthetic orientation to improve cultural of product animation to a new level, and creates more animation product with vivid image.