DocumentCode
1959915
Title
Detailed analysis of the human-touch in advertisement design
Author
Meng, Zhang
Author_Institution
Huangshi Inst. of Technol., Acad. of Arts, Huangshi, China
Volume
2
fYear
2010
fDate
17-19 Nov. 2010
Firstpage
1039
Lastpage
1042
Abstract
This paper discusses that in modern society, how to take full advantage of people´s emotional appeal. It is only to accurately use and grasp the emotion role in advertising design, people-oriented and resonate, could achieve sales objectives.
Keywords
advertising; consumer behaviour; design engineering; psychology; advertisement design; human-touch analysis; people oriented design; peoples emotional appeal; Advertising; Modems; Psychology; Tires; Advertising Design; Emotional factors;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location
Yiwu
Print_ISBN
978-1-4244-7973-3
Type
conf
DOI
10.1109/CAIDCD.2010.5681836
Filename
5681836
Link To Document