Notice of RetractionThe study on the design of regionally-branded cultural souvenir: Focusing on Expo 2012 Yeosu Korea

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Korea is one of a small group of countries where held the 3-world-festivals: Olympic, World Cup, and Expo. But the cultural souvenir has been hardly developed, even if it is high value product. Besides, it is more needed to develop regionally-branded souvenir which is different from place to place. Based on the fact above, this study is dedicated to analyze the theme and significance of `Expo 2012 Yeosu Korea´ and find out the way to apply those data on designing cultural souvenir for brand of Yeosu. Expo 2012 Yeosu Korea will build world class marine tourism-leisure belt linked with development plan for Dadohae(archipelago) Tourism in southern coastal area. Then, it is expected that southern coastal area including Yeosu would be a new tourism hub in Northeast Asia and there would be active tourism exchange especially with China. To be a comprehensive leisure tourism attraction, Yeosu should necessarily develop the design for cultural souvenir beforehand. The purpose of this study is to apply the symbolic design of Yeosu into the souvenir.