DocumentCode
1961111
Title
The construction of VI design and modern enterprise culture image
Author
Lihua, Dong
Author_Institution
Dept. of Design, Guilin Univ. of Electron. Technol., Guilin, China
Volume
2
fYear
2010
fDate
17-19 Nov. 2010
Firstpage
846
Lastpage
848
Abstract
Enterprise culture is a enterprise image, is the soul of an enterprise, employees, improve enterprise image shows the important embodiment of brand strategy, is the enterprise is one of the important tasks of management. This article discusses VI vision identification system as an important part of enterprise culture and the construction of enterprise culture plays an important role in image at the same time, this paper further discusses the construction of enterprise culture by VI design approaches and methods of the image.
Keywords
design engineering; market research; organisational aspects; VI design; VI vision identification system; brand strategy; enterprise image; modern enterprise culture image; Ethics; The enterprise culture; VI design; Visual identification;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location
Yiwu
Print_ISBN
978-1-4244-7973-3
Type
conf
DOI
10.1109/CAIDCD.2010.5681887
Filename
5681887
Link To Document