Title :
The construction of VI design and modern enterprise culture image
Author_Institution :
Dept. of Design, Guilin Univ. of Electron. Technol., Guilin, China
Abstract :
Enterprise culture is a enterprise image, is the soul of an enterprise, employees, improve enterprise image shows the important embodiment of brand strategy, is the enterprise is one of the important tasks of management. This article discusses VI vision identification system as an important part of enterprise culture and the construction of enterprise culture plays an important role in image at the same time, this paper further discusses the construction of enterprise culture by VI design approaches and methods of the image.
Keywords :
design engineering; market research; organisational aspects; VI design; VI vision identification system; brand strategy; enterprise image; modern enterprise culture image; Ethics; The enterprise culture; VI design; Visual identification;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location :
Yiwu
Print_ISBN :
978-1-4244-7973-3
DOI :
10.1109/CAIDCD.2010.5681887
