Scenic spot pricing model research based on the revenue management theory

Since the end of 2004, the entrance ticket price had substantially rise in some of main scenic spot of our country. Such phenomenon is mainly because of the single pricing mode of scenic spot ticket at present in our country, and the cost pushing, and the competing with one another and so on. Based on the analysis of these problems, this paper put forward the application of revenue management on dynamic pricing method for scenic spot ticket, a pricing model was established, and numerical example was given. The study result can provide the useful reference for related departments.