Toy design matched with children of target age

Analyzing the company´s development process and the real situation, the essay focuses on finding differences between what products offer and what children need. Due to the mismatching of supply and demand, suggestion of product matching age is proposed that preschool children should be divided into different groups. A series of problems were discovered during the study of recent toy market, including unclear age definition, vague product concept and inappropriate function sets. The essay also studies different design methods according to the features of children in different age. Therefore, designers should focus more on children´s needs and their unique characteristics when designing products.