Title :
The game expression of product design in low-carbon economy era
Author :
Tianjian, Cui ; Bijun, Xu ; Zheng, Shen
Author_Institution :
Sch. of Arts, Southeast Univ., Nanjing, China
Abstract :
The paper explores and analyzes the game expression problem of Chinese future product design under the background of the low-carbon economic development in current times of globalization. In low-carbon economy era, as the primary focus of consumers gradually shifts from material to spiritual, the concept of product design will shift from function to game. The paper explains the cultural functions of product design in low-carbon economy era based on its social functions, and suggests that the Chinese product design should seize the opportunity of the era changes. Incorporate traditional culture into product design by the game manner and form the Chinese design style with culture and national spirit, the significance of this research is important.
Keywords :
design for environment; environmental economics; game theory; globalisation; product design; socio-economic effects; sustainable development; Chinese culture; Chinese design style; Chinese future product design; Chinese spirit; game expression; globalization; low-carbon economic development; low-carbon economy era; Cultural differences; Games; Humans; Industries; Materials; Meteorology; Product design; culture; game; low-carbon economy; product design;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location :
Yiwu
Print_ISBN :
978-1-4244-7973-3
DOI :
10.1109/CAIDCD.2010.5681910