• DocumentCode
    1962209
  • Title

    Demonstration research on college students´ preference on product form style

  • Author

    Lin, Jialiang ; Wang, Nan

  • Author_Institution
    Design & Art Inst., Ningbo Univ., Ningbo, China
  • Volume
    2
  • fYear
    2010
  • fDate
    17-19 Nov. 2010
  • Firstpage
    1451
  • Lastpage
    1453
  • Abstract
    Based on theory of coherence of self-concept of self-concept, this paper discusses the psychology evaluation of college students´ self-concept. By evaluating their self-concept, college students´ preference on product form styling can be conferred. This approach of this research should be helpful to enterprise when making Product Positioning.
  • Keywords
    consumer behaviour; product design; psychology; coherence theory; college student self-concept; product form style; product positioning; psychology evaluation; Art; Image recognition; Psychology; college student; form styling; psychological evaluation; self-concept;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
  • Conference_Location
    Yiwu
  • Print_ISBN
    978-1-4244-7973-3
  • Type

    conf

  • DOI
    10.1109/CAIDCD.2010.5681937
  • Filename
    5681937
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1962209