Research on C2C e-commerce website usability evaluation system

With the development of network technology and the acceleration of economic globalization, e-commerce has achieved vigorous development. In this paper, C2C e-commerce business website has been selected for the research on usability evaluation system. The “C2C e-commerce website usability evaluation system scale” is obtained based on an empirical study. It is concluded that content, technology, architecture, emotion, promotion, shopping operation and customization service are the seven leading indicators for evaluating and improving China´s C2C e-commerce website usability.