DocumentCode
1962490
Title
Research on C2C e-commerce website usability evaluation system
Author
Huang, Liqing ; Li, Mingzhu
Author_Institution
Dept. of Ind. Design, Jiangsu Univ., Zhenjiang, China
Volume
2
fYear
2010
fDate
17-19 Nov. 2010
Firstpage
1371
Lastpage
1374
Abstract
With the development of network technology and the acceleration of economic globalization, e-commerce has achieved vigorous development. In this paper, C2C e-commerce business website has been selected for the research on usability evaluation system. The “C2C e-commerce website usability evaluation system scale” is obtained based on an empirical study. It is concluded that content, technology, architecture, emotion, promotion, shopping operation and customization service are the seven leading indicators for evaluating and improving China´s C2C e-commerce website usability.
Keywords
Web sites; electronic commerce; C2C e-commerce; Website usability evaluation system; economic globalization; Interviews; Usability; C2C e-commerce website; usability; usability evaluation;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location
Yiwu
Print_ISBN
978-1-4244-7973-3
Type
conf
DOI
10.1109/CAIDCD.2010.5681954
Filename
5681954
Link To Document