Research on the credit rating problem and countermeasures of C2C e-commerce

With rapid development of e-commerce on the Internet, more sellers enter the C2C(customer to customer)industry, on the one hand they promote the prosperity of online tansactions, and on the other hand it increases the difficulty of buyer to make a reasonable choice of a good trading partner. The lack of credit problem becomes more and more prominent that hinders the further development of the e-commerce. According to the research on Taobao and on domestic or foreign relevant literature, this paper summarizes problems in C2C E-commerce about lacking objective evaluation results, lacking scientific evaluation process and speculating credit, and comes up with targeted solutions.