Title :
The impact of digital technology on the value chain structure of publishing industry
Author :
Qiu, Chuzhi ; Zhang, Jinsheng
Author_Institution :
Guangdong Univ. of Bus. Studies, Guangzhou, China
Abstract :
This essay tries to analyze the impact of digital technology on the value chain structure of publishing industry. With the development of digital technology, the digital publishing and distribution platform has played the key role in value creation of the digital publishing chain. Furthermore, the content providers get more diversified and the copyright plays a decisive role in the value added of the digital publishing.
Keywords :
copyright; publishing; copyright; digital publishing; digital technology impact; distribution platform; publishing industry; value chain structure; Publishing; digital publishing; digital publishing and distribution platform; digital technology; value chain structure;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2012 International Conference on
Conference_Location :
Sanya
Print_ISBN :
978-1-4673-1932-4
DOI :
10.1109/ICIII.2012.6339972
