DocumentCode
1967507
Title
Hybrid approach for predicting the behavior of Web users
Author
Kao, Darren Ming-Shan ; Özyer, Tansel ; Alhajj, Reda
Author_Institution
Dept. of Comput. Sci., Calgary Univ., Alta., Canada
fYear
2005
fDate
15-17 Aug. 2005
Firstpage
217
Lastpage
222
Abstract
Hybrid approach for predicting the behavior of Web users in this paper, we propose the design and implementation of a hybrid system by combining several data mining techniques to capture user\´s Web browsing behavior. User navigation sessions that represent the interaction with a given Website are used to construct hypertext probability grammar (HPG). The production with high probability in HPG represents the most favorable user browsing trail. The HPG results will be further used to construct N×M matrix, and a clustering algorithm are applied to extract clusters of behaviors. N-gram model is used based on the assumption that Website visitors have limited memory of what they visited before, and the choice of the next page to visit does not depend on all pages visited previously; but only the N -1 page. N-gram will not generate strong x where |x| \n\n\t\t
Keywords
Internet; data mining; hypermedia; matrix algebra; online front-ends; N-gram model; Web browsing behavior; Web user behavior; clustering algorithm; data mining; hybrid system; hypertext probability grammar; matrix compression; semantic constraint; user profiling; visual representation; Clustering algorithms; Computer science; Data mining; History; Information analysis; Navigation; Pattern analysis; Production; Web mining; Web server;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Reuse and Integration, Conf, 2005. IRI -2005 IEEE International Conference on.
Print_ISBN
0-7803-9093-8
Type
conf
DOI
10.1109/IRI-05.2005.1506476
Filename
1506476
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