• DocumentCode
    1967507
  • Title

    Hybrid approach for predicting the behavior of Web users

  • Author

    Kao, Darren Ming-Shan ; Özyer, Tansel ; Alhajj, Reda

  • Author_Institution
    Dept. of Comput. Sci., Calgary Univ., Alta., Canada
  • fYear
    2005
  • fDate
    15-17 Aug. 2005
  • Firstpage
    217
  • Lastpage
    222
  • Abstract
    Hybrid approach for predicting the behavior of Web users in this paper, we propose the design and implementation of a hybrid system by combining several data mining techniques to capture user\´s Web browsing behavior. User navigation sessions that represent the interaction with a given Website are used to construct hypertext probability grammar (HPG). The production with high probability in HPG represents the most favorable user browsing trail. The HPG results will be further used to construct N×M matrix, and a clustering algorithm are applied to extract clusters of behaviors. N-gram model is used based on the assumption that Website visitors have limited memory of what they visited before, and the choice of the next page to visit does not depend on all pages visited previously; but only the N -1 page. N-gram will not generate strong x where |x| \n\n\t\t
  • Keywords
    Internet; data mining; hypermedia; matrix algebra; online front-ends; N-gram model; Web browsing behavior; Web user behavior; clustering algorithm; data mining; hybrid system; hypertext probability grammar; matrix compression; semantic constraint; user profiling; visual representation; Clustering algorithms; Computer science; Data mining; History; Information analysis; Navigation; Pattern analysis; Production; Web mining; Web server;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Reuse and Integration, Conf, 2005. IRI -2005 IEEE International Conference on.
  • Print_ISBN
    0-7803-9093-8
  • Type

    conf

  • DOI
    10.1109/IRI-05.2005.1506476
  • Filename
    1506476