Modeling the virtual currency mechanism of web-based learning activities system

The purpose of the study is to adopt virtual currency concept to design a web-based learning motivation mechanism, thereby to explore students\´ perception and attitude toward the mechanism applied on web-based learning activities in elementary school. The mechanism allows students take part in a variety of on-line learning activities including submitting and presenting their works, participating the reading certification, taking part in on-line competitions and prized quizzes. Students can gain virtual coins from the above activities after the automatic system verification or teachers\´ manual verification. The subjects are 392 third to sixth graders from one elementary school in Taipei City, and the study develops " Inventory of the users\´ perception and attitude toward virtual currency incentive mechanism and web based system". Theoretical framework is established in the study by modifying TAM. This study puts perceived expectancy facet into the structure base and employs SEM (Structural equation modeling) to verify the fitness between the collected data and the theoretical model. The nine hypotheses analyzed by AMOS are verified to be supportive which indicates that the learning activities and the award system would affect their perceived usefulness for the mechanism, thereby influence their attitude and on-line activity engagement.