Cognitive Popular Science Feedbacks: From Markets to Marketing

Author

Tian Junfeng ; Deng Anyuan ; Peng Hu

Author_Institution

Sch. of Inf. Sci. & Technol., Jiu Jiang Univ., Jiu Jiang, China

fYear

2010

fDate

22-23 June 2010

Firstpage

191

Lastpage

194

Abstract

Book marketing is facing more and more serious problems towards satisfying both markets and readers´ interests. This paper aims to clearly analyze the problems and also propose recommended solutions for that. The cognitive research model is established based on readers´ cognitive psychology processes. Surveys and investigations were conducted to find out current situations and potential reasons. Finally, three cognitive popular science feedbacks are proposed to better explain current diplomas. Solutions based on data mining on readers´ preferences and behaviors are provided to help figure out problems.

Keywords

behavioural sciences computing; cognitive systems; consumer behaviour; data mining; state feedback; book marketing; cognitive popular science feedbacks; cognitive psychology processes; data mining; Biological system modeling; Books; Educational institutions; History; Internet; Marketing and sales; Psychology; Cognitive Psychology; Market; Marketing; feedback; popular science;

fLanguage

English

Publisher

ieee

Conference_Titel

Intelligent Computing and Cognitive Informatics (ICICCI), 2010 International Conference on

Conference_Location

Kuala Lumpur

Print_ISBN

978-1-4244-6640-5

Electronic_ISBN

978-1-4244-6641-2

Type

conf

DOI

10.1109/ICICCI.2010.49

Filename

5566003