Research on competitive advantage mechanism of the mobile Internet ecosystem

The industry convergence of mobile networks and the Internet produces the mobile Internet. The form of mobile Internet competition has changed, which is no longer a competition between individual enterprises, but a competition between the business ecosystems. This paper builds the competitive advantage model of mobile Internet ecosystem based on the user needs. Then we, using this model, analyze the three major mobile Internet ecosystems: terminal operators, service providers and network operators. We also believe that value innovation is the specific means to achieve system competitive advantage. At last we build a set of evaluation index system of system competitive advantage, and evaluate the three major ecosystems.