Innovative communication in global tourism e-commerce sites- a cultural aspect

This paper presents an investigation of innovative communication through examining design characteristics in global e-commerce sites. This investigation is necessary to establish an understanding of the barriers in communicating and implementing of e-commerce on a global level. The paper begins with an overview of current business-to-customer (B2C) e-commerce implementation on the web, and then describes cultural issues in the global e-business. Also the paper discusses innovative design features are currently being used extensively to attract customers and increase e-business organization´s presence in the international market.