Notice of RetractionVertical Cooperative Advertising Model and Retailer´s Order Policy under Retailers´ Competition

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

A supply chain system formed by one manufacturer and competitive multi-retailers. Based on Stackelberg Game Model, the author researched the problem of how a leader manufacturer in cooperative advertising carried out the optimal brand advertising investment and local advertising allowance, and also investigated the optimal local advertising investment and ordering problems with numerous competitive follower retailers. The research was threefold: complete decentralized system; incomplete decentralized system; centralized system. Based on numerical methods, equilibrium cooperative advertising strategy and retailers´ ordering strategy and members´ expectation profit in supply chain were established and conducted the parametric analysis.